A Worldwide Audience to Address
When you sit down and think about all the people in the world that would like to make more money, you could pretty much include just about everyone.
Every person from every little corner of the population could use extra cash and that is really the target audience. So in essence, your target audience consists of the close to 7 BILLION people that live in this world, 3.4 billion of them have high speed internet and would love to have access to a platform like Wealthy Affiliate.
That is a pretty MASSIVE target audience, so within this post I am going to give you a hand with some more targeted examples of audiences and show you exactly how to break them down.
Pretty big and pretty broad right? That was intended to prove the scale of the market that you can promote to, and within this section we are going to explain smaller more niche target audiences and also let you in on some ways in which you can research and market to these audiences.
When many affiliates begin to work on their keyword and industry research for Wealthy Affiliate research, they typically think of the most obvious marketers that are highly relevant to the services offered at Wealthy Affiliate.
The main audiences that come to mind are:
These are fine and they are definitely targeted, however marketers typically run into a wall when they attempt to promote under these top-of-the-niche keywords as they are very competitive. They convert, but they are sooooooo competitive. It would probably cost a fortune to do PPC on them for that very reason.
More Targeted Niches
Because of this, we recommend also venturing into other smaller, but very targeted niches. I have included a list of these below:
Social Media Marketing
Linked In marketing
Google content network
Search Engine Optimization
Get Rich Quick
Become a Millionaire
Search Engine Marketing
Internet Marketing Tools
These are all hot topics and highly related to what is offered within Wealthy Affiliate. Anyone looking for help in any of these areas can easily get help and get training within the Wealthy Affiliate community if you look a little deeper you find that there are even more than the obvious.
Demographics to Target
These can all be target audiences and I am going to show you how to elaborate on these. However, there are complete demographics of people that should not be forgotten about. Massive groups of people that are looking for opportunities, to create businesses online or to expand their existing businesses online.
Stay at home mums
Middle Class Populous (large majority of US consumers)
Retired Veterans / Disabled Veterans
Disabled Individuals (who can work from their computer)
New Career seekers
Career Development/Advancement seekers
Laid Off Employees
People with massive hospital/health bills
Low Salary Employees
High Salary Employees that Want More
Minimum Wage Workers / McJobs
Passive Income Seekers
Residual Income Seekers
Baby Boomers About to Retire
People Who Vacation Lots (like the freedom)
People with a mortgage
People that are forced to foreclose their homes
People with Undesirable Jobs
People looking to win the lottery
Computer Jobs and remote jobs
People interesting in computer programming
Residents at business and Internet marketing schools
People looking to get a marketing, finance, or business education
Someone who wants to quit their job
Summer Job Seekers
People seeking any type of employment!
Employment Search Engines (JobSearch, Monster, Careers.com)
Criminal Employment (employment for criminals)
People seeking post secondary education (can target University and College names)
Real Estate Investors
Online Surveys Takers
Related Forums and discussion rooms
These are some demographic based audiences that you can target. These above ideas alone will give enough ammunition to promote your niche for a lifetime!
Scale your Campaign
With what we have already given you, you could easily scale a campaign to make over $1 MILLION per year…in fact, if you put your effort into just one of these target audiences, you could likely make that with just one. So what are you waiting for?
Remember, the average affiliate referral for Wealthy Affiliate is close to $150. Commissions and recurring revenue add up very quickly!
Find out how to do that here