Marketing Training

This is the Marketing Training Course that I took to get started in Marketing. The course is Free to sign up for and you have access to the first 10 lessons of the Online Entrepreneur Course and also the first 10 lessons of Bootcamp. Use these to evaluate the course to see if it can help you. You need to create an account, but there’s no charge for these lessons. Just click any of the Preview links below to get into the system.

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Online Entrepreneur Certificate

Level 1 : Getting Started

This is a 10-lesson course that is part of the Wealthy Affiliate Online Entrepreneur Certification. It will walk you through the steps of creating a successful online business that generates revenue. This getting started course (level 1) is your first step to realizing your potential as an online business owner.

The First 10 Lessons Of OEC Are Free To Preview.

Lesson 1 : Getting Rolling [Preview]

Lesson 2: Understanding How To Make Money Online [Preview]

Lesson 3 : Choose A Niche [Preview]

Lesson 4 : Building Your Own Niche Website [Preview]

Lesson 5 : Setting Up Your Website [Preview]

Lesson 6 : Getting Your Site Ready For Search Engines [Preview]

Lesson 7 : Creating Your Initial Website Content [Preview]

Lesson 8 : Creating Custom Menus On Your Website [Preview]

Lesson 9 : Understanding Keywords. The Start Of Your Content [Preview]

Lesson 10 : Congratulations and Your Next Steps [Preview]

online entrepreneur certificate congratulations and next steps graphic

Level 2 : Building Your Own Traffic Producing Website

Traffic, regardless of the nature of your online business is the root of all success. If you can learn how to effectively get traffic to your website, you can accomplish an extraordinary amount of success.

This 10 lesson training is going to walk you through no cost traffic generation techniques that will allow you to capture highly relevant traffic in any niche.

Lesson 1 : Your Own Domain, Your Brand

Lesson 2 : Move On Over, My Brand Has Arrived

Lesson 3 : Creating Keyword Rich Content

Lesson 4 : Setting Up A Domain Specific Email Account

Lesson 5 : The Traffic Breakdown

Lesson 6 : Making Use Of Visuals

Lesson 7 : Understanding The Low Hanging Fruit

Lesson 8 : Making Face As A Real Person

Lesson 9 : Amplifying Your Productivity

Lesson 10 : Boosting Your WA Rank

Level 3 : Making Money!

You have a website, you have content, you know how to get traffic…now what? Time for THE MONEY. Once you understand how to get traffic and you start getting traffic, there are many ways in which you can earn revenue. In this course we are going to walk you through a number of ways you can earn money through your site.

Lesson 1 : Understanding The MONEY In Online Business

Lesson 2 : Understanding Affiliate Programs and Networks

Lesson 3 : Relevant Affiliate Programs Are Everywhere

Lesson 4 : Adding Affiliate Links To Your Pages

Lesson 5 : Instant Access To A Million Products

Lesson 6 : Leveraging Product Reviews

Lesson 7 : Getting Paid For Ads On Your Site

Lesson 8 : Earning Pennies Or Dollars?

Lesson 9 : A Brilliant Way To Track And Understand Your Traffic

Lesson 10 : With Help Comes Financial Success

Level 4 : Mastering Social Engagement

This course is dedicated to all aspects of social. From social media, social marketing, and social networks. Ultimately any success within the social world is the result of social engagement.

Lesson 1 : What Does Social Engagement Mean To Your Business?

Lesson 2 : Making Your Website A Place To Engage

Lesson 3 : Using Facebook The Right Way

Lesson 4 : Pinterest and The Visual Social Hemisphere

Lesson 5 : Incorporating A Sound Tweeting Campaign

Lesson 6 : Google Plus Or Minus?

Lesson 7 : The Benefit Of Being Social At WA

Lesson 8 : Make Your Campaigns Social Branding Animals

Lesson 9 : Using the Wealthy Affiliate Social Community

Lesson 10 : You Cannot Be A Master of Everything

Level 5 : Achieving Maximum Success Through Content Creation

You have a sound foundation for creating a successful business online. As many of you are starting to understand, content can lead to a good deal of success and this course is going to elaborate on the content aspect of your business.

You are going to extend your skills and knowledge in everything from the initial research process, the content layout/architecture/structuring, creating high engagement through your content, effective techniques for boosting conversions, and scaling your content through proper goal setting and outsourcing.

The outcome of this training is going to be an understanding of how to scale your business through content in the most effective and efficient way.

Lesson 1 : Content is YOUR Business

Lesson 2 : Setting Up Google Webmaster Tools

Lesson 3 : Improving Indexing Times and Speeds

Lesson 4 : People Need To Read Your Content

Lesson 5 : A Year Is A Short Period Of Time, Yet BIG For Business

Lesson 6 : Writing Within A Devised Plan Architecture

Lesson 7 : Writing Your Content With Conversational Intent

Lesson 8 : Injecting Comments With Intent

Lesson 9 : Bing and Yahoo – They Are Still The 33%

Lesson 10 : Articulating a Plan for Months And Year Ahead

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Affiliate Bootcamp

Phase 1 : Getting Your Business Rolling

Wealthy Affiliate has one of the most lucrative “recurring” affiliate programs on the planet and within the first phase of the training we are going to get your business built on a solid foundation. All long term businesses start with a vision and a brand and we are going to help you get this in place in the first phase of the Affiliate Bootcamp training.

This course phase is 10 lessons and by the time you are finished this course, you are going to have your foundation for a long term and very lucrative business online set out!

The First 10 Lessons of Affiliate Bootcamp are Free To Preview.

Lesson 1 : Getting Started! [Preview]

Lesson 2 : Choosing Your Direction [Preview]

Lesson 3 : Building Your Website [Preview]

Lesson 4 : A Website Look Around [Preview]

Lesson 5 : Activating Your Plugins [Preview]

Lesson 6 : Getting Your Website Ready For SEO [Preview]

Lesson 7 : Your Initial Framework Of Content [Preview]

Lesson 8 : Understanding The Keyword Research Process [Preview]

Lesson 9 : Creating Thoughful, Insightful Reviews [Preview]

Lesson 10 : The Exciting Journey Has Begun! [Preview]

Phase 2 : Content, Keywords and Conversions

In phase 2 of the WA Affiliate Bootcamp, our main focus is going to be on content. This includes the actual creation of content on your site, how to make it presentable and readable, how to leverage “keywords” to create content that ranks, and how to make your content to convert.

There is a big difference between just creating content and creating quality content that carries a substantial benefit. Upon completing this course, you are going to be prepared for a world of success with your content.

Lesson 1 : Creating Readable Content That Converts

Lesson 2 : Properly Using Affiliate Links

Lesson 3 : Understanding Keywords and A Day Of Selling

Lesson 4 : Creating Reviews and Using Targeted Keywords

Lesson 5 : Take A Break, Catch Up

Lesson 6 : Backing Up Your Website

Lesson 7 : Enhancing Your Website ‘Experience”

Lesson 8 : Building MORE Content Through Internal Links

Lesson 9 : Write A Review And Share It

Lesson 10 : Offering Bonuses The Easy WA

Phase 3 : Giving Your Site Social Value

If you have a website that has quality content, you need to make sure that your visitors can share that content. In this phase we are going to be discussing a variety of social aspects that you can incorporate into your site to make it more social, more engaging, and that you can use to get more reach (and traffic).

Lesson 1 : Making Your Site Social With Plugins

Lesson 2 : Making Your Social Profiles Brand Friendly

Lesson 3 : How To Create Socially Engaging Content

Lesson 4 : Social Waste v. Productivity

Lesson 5 : Take A Social Hiatus!

Lesson 6 : Power Writing Gone Wild!

Lesson 7 : Adding Google Analytics To Your Site

Lesson 8 : Leveraging the Jaxxy Affiliate Program

Lesson 9 : Making Promotional Use Of Your Sidebar

Lesson 10 : Build, Build and BUILD!

Phase 4 : Get Visual. Get Aesthetic. Get A Brand Through Media

Appearance matters. Media matters. Design matters. In this phase you are going to be learning all about “sprucing” up your website to make it a better experience for your visitors. We are also going to be touching on the most powerful elements of media, including imagery, videos, and how to incorporated these into your day to day marketing activities.

Lesson 1 : Introduction To Website Design

Lesson 2 : An Image Says A Thousand Things

Lesson 3 : Leveraging Wealthy Affiliate Videos For Conversions

Lesson 4 : Crafting Logos and Images

Lesson 5  : Give Yourself A Break

Lesson 6 : Creating and Effective Jaaxy Review

Lesson 7 : Research Jaaxy Keywords, Then Show and Tell

Lesson 8 : Pinning Habits Lead to Pinterest Power

Lesson 9 : Creating Your Own Videos

Lesson 10 : A Lesson On Customer Perspective

Phase 5 : Knowing Your Audience and Catapulting Your Referrals

You deserve a break, not from business, but rather from the bootcamp training. In fact, we are going to be giving you a 6 week agenda and then we are going to be getting back into things with some AWESOME new stuff.

Remember, success is a journey and you are well on your way within this voyage. Most of you at this point are actively making sales and seeing your traffic grow. Like I have always said, success is cumulative and like a snowball as you continue gaining momentum, the size of the snowball (your business) is only going to continue to grow.

Lesson 1 : Creating Content With INTENT

Lesson 2 : Getting Your Comments To Convert

Lesson 3 : Video, A HUGE Source Of Traffic

Lesson 4 : From Keywords to LIVE On YouTube

Lesson 5 : A Discussion on Reviews (and a Break)

Lesson 6 : The Ultimate Referral Tool

Lesson 7 : Incorporating Your Custom Sign Up Forms Into Your Website

Lesson 8 : Helping Folks Is Critical!

Lesson 9 : Create A Custom Video Sign Up Page

Lesson 10 : Creating a Six Week Plan of Attack!

Phase 6 : Bing, Yahoo and The Power of PPC

With most people emphasizing their marketing efforts on Google Search, it is often times forgotten that Yahoo/Bing own 30% of the search engine market share. That is A LOT of potential traffic, regardless of your niche. In this training I am going to be showing you how you can leverage the “other” search engines which can lead to an incredible amount of traffic to your business.

Lesson 1 : An Introduction to PPC on Bing Ads

Lesson 2 : Letting Bing and Yahoo Know About Your Site

Lesson 3 : Paying For Traffic On Bing and Yahoo

Lesson 4 : Setting Up Your First PPC Campaign

Lesson 5 : Take A Break, Do A Little Maths

Lesson 6 : Creating Small, Bite-Sized Review Ad Groups

Lesson 7 : Setting Up Conversion Tracking

Lesson 8 : Capitalizing On Hidden PPC Landing Pages

Lesson 9 : Getting REAL Creative With Keywords

Lesson 10 : Refining Your PPC Campaign and Your Journey Ahead

Phase 7 : How to Scale Successful PPC Campaigns

Creating success within the PPC world is one thing. It is not as elusive as it sounds and once you figure it out, the next dilemma naturally becomes SCALING your campaigns to create more success. In this lesson we are going to be going through the process of scaling PPC campaigns in a way that leads to profitability and long term success.

Lesson 1 : Blasting Your WA Affiliate Earnings With PPC

Lesson 2 : Understanding the Google Adwords Opportunity

Lesson 3 : Maximizing Review Pages With PPC

Lesson 4 : You, The Affiliate, Are Responsible For Analysis

Lesson 5 : Mastering The Flow Of Relevance

Lesson 6 : The “Double Down” Approach To PPC

Lesson 7 : To Direct Link, Or NOT To Direct Link

Lesson 8 : The Mathematical Business Model Of PPC

Lesson 9 : Using Concise Pages For PPC

Lesson 10 : Creating A Long Term, Scaleable PPC Campaign

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